Qutoutiao Inc. operates mobile content platforms for the distribution, consumption, and sharing of entertainment content in the People's Republic of China. The company operates Qutoutiao, a mobile application that delivers customized feeds of articles and short videos to users based on their profiles, interests, and behaviors. It also offers Midu Novels, a mobile literature application, which offers users free literature; and Midu Lite that combines a loyalty program with Midu Novels. In addition, the company sells advertising and marketing solutions to advertising agents and customers. The company was formerly known as Qtech Ltd. and changed its name to Qutoutiao Inc. in July 2018. Qutoutiao Inc. was founded in 2016 and is headquartered in Shanghai, China.