RideNow Group, Inc. provides powersports dealership and vehicle transportation services in the United States. It operates in two segments, Powersports and Vehicle Transportation Services. The Powersports segment provides new and pre-owned motorcycles, all-terrain vehicles, utility terrain or side-by-side vehicles, personal watercrafts, snowmobiles, and other powersports products. It also offers parts, apparel, accessories, finance and insurance products and services, and aftermarket products, as well as repair and maintenance services. The Vehicle Transportation Services segment provides asset-light transportation brokerage services facilitating automobile transportation. The company was formerly known as RumbleOn, Inc. and changed its name to RideNow Group, Inc. in August 2025. RideNow Group, Inc. was incorporated in 2013 and is headquartered in Phoenix, Arizona.