Sentient Brands Holdings Inc., a product development and brand management company, builds brands in the luxury and premium market space in the United States. The company offers Oeuvre, a luxury skin care line and lifestyle brand comprising purifying exfoliator, replenishing facial oil, ultra-nourishing face cream, and revitalizing eye cream products. It sells its products through direct-to-consumer e-commerce platforms and wholesale partners. The company was formerly known as Intelligent Buying, Inc. and changed its name to Sentient Brands Holdings Inc. in March 2021. Sentient Brands Holdings Inc. was founded in 2002 and is based in New York, New York.